We are a mezcal brand from Mexico and we would like to come up with a bold design for our next launch which fits with the 3 following points:
1. Correct balance between craft, origin (mexican terroir), handmade and urban / modern / trendy / cool image.
It is crucial to bring to life that Mexican taste linked with our origin, but without losing the contemporary design we need to captivate consumers. We are going to be a Unique and Premium brand distributed in the best cocktail bars in some of the trendiest cities across the world. I strongly believe that if we go for a very rustic and rudimentary mexican design would affect our brand potential since the beginning.
2. The ilustrations have to be based on the Mexican Alebrije concept.
We need to come up with a bold but an easy interpretation of the mexican culture about Alebrijes. It is important to have that “touch of the artist” to adapt it into a trendy alcoholic brand bottle. We all agree on the colourful and soulful aspects of the alebrije design.
3. Select animals (based on alebrijes designs) with a clear link to our different product varities (regions) to have a great storytelling to tell. Especifically, tlacuache, jaguar and coyote.
So, 3 ilustrations in total to adapt them in 3 different product varieties.